Times Private Treaties Goes Retail, Creates Large Retail Portfolio
Indian retail is abuzz with investments, from both local market and global players. According to an ASSOCHAM report, investments worth Rs. 27, 550 cr are expected to be made in the Indian retail sector. Another recent report by AT Kearney mentions that inspite of the downturn; India still heads the list for retail investment and is number two in the emerging opportunities for global retailers.
Several international companies, like Metro, Marks & Spencer, Shoprite, Lifestyle, Walmart, Carrefour and Tesco are already present or are expected to invest in India as wholesalers or franchisees or through joint ventures with Indian Retail companies.
Though the Indian retail market was pegged at US1 billion in 2008 and is expected to grow at CAGR of 40%, it also poses unique challenges to its entrants in terms of huge clutter, strong presence of unorganized players etc.
An interesting model being adopted by some of the retail companies to deal with these challenges is to enable them to build a brand differentiator through Times Private Treaties.
Times Private Treaties is an innovative investment arm of BCCL that has been investing in retail companies and aiding them in brand building strategies through advertisement in BCCL vehicles.
Few of their portfolio companies in the retail space are Abee Shope, Archies, Delta Corp, Indiabulls Retail (Piramyd Retail), Nik Nish Retail, Pantaloon Retail (India) Ltd, Pampered Home (Identiti), Welspun Retail Ltd and Today’s Writing Instruments.
The retail companies associated with Times Private Treaties have witnessed brand recognition in their arenas. For instance, Welspun Retail has today become India’s largest specialty retailer in the Home furnishing segment and is recognized as a one-stop solution offering a wide range of world-class products in Bed, Bath, Kitchen, Dining and Living furnishing segments, at extremely affordable prices.
Another investee company, Nik Nish Retail has also become a name synonymous with lifestyle giftstore chain. The company has grown ten times in last 2 years and is a clear leader in its category.
So will the challenges of the sector bring more such innovations to the forefront, is yet to be seen.
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