Promoting Business Using Customized Pens
Promoting Business Using Customized Pens
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Home Page > Business > Management > Promoting Business Using Customized Pens
Promoting Business Using Customized Pens
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Posted: Sep 13, 2010 |Comments: 0
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Do you think customized pens would be a good way to promote your business? If you said âyes’, then you can join the legion of others who choose custom pens to keep their company or message top of mind with clients and prospects.
When you pick your favorite search engine and type in âhistory of pens’, you will certainly come across various facts dating the origins of writing instruments to thousands of years ago. But the common ball point pen we think of today was only conceived a bit over 100 years ago, and gained popularity during World War II.
While we have come a long way with technology and wireless communications, the common pen is still widely used, numbering in the millions per year. Given such widespread usage, it is easy to see why custom printed pens would be a great idea for your business.
You will find that many distributors of custom pens offer hundreds of writing instruments that can be customized with your logo. Because there are many styles, colors and sizes, you will certainly be able to have one that matches your corporate colors. Additionally, there are many custom shapes and thicknesses that offer you the opportunity to have a pen display your branded message.
If you represent a luxury brand, then it would benefit you to select a pen with some weight that conveys your position as the quality leader. If you are just starting out in business, you might grab attention with a pen that stands out among other pens. Pens that write in multiple colors, customized pens come in the shape of characters and pens with additional features such as keychain attachments or magnetic backs will stand out and become treasured because they have multiple uses.
Because most custom printed pens can be sourced for prices ranging from .20 to .00, custom pens are also an affordable way to promote your business, new product, grand opening or annual event. Advertising with pens is a safe place for your promotional investment. Not only does pen advertising last longer than a magazine ad or TV commercial, they promote your brand anywhere they goâ¦..and that’s everywhere!
Here are some ideas and best practices so your business or organization makes the best use of advertising with custom pens:
Always include your phone number and URL on the pen barrel. This way your contact information is at their fingertips.
Test the pen first, prior to purchase. There are lots of custom pens on the market, and you’ll want one that writes smoothly and is comfortable in the hands of your target audience.
Do you represent an environmental cause or have customers who prefer eco-friendly solutions? Many custom printed pens are now made from recycled materials, or , break down in land fills due to their material composition from corn based raw product. Ask your representative for some ideas.
While an engraved pen may cost more initially, remember the marketing power it has. If you engrave your recipient’s name on the brass barrel, they are less likely to toss away something that has their personalized information. Additionally, the permanence of imprints on engraved pens lasts longer, which means your advertising will be around for an extended period of time!
Try a specialty pen so you stand out from the crowd. why customized pens with a highlighter on one end can become a crowd favorite, especially at meetings. Other innovative ideas are pens that have a lanyard attached, especially useful in healthcare markets, pens with USB memory embedded for data and writing purposes or try a pen that has a stylus tip on one side for writing when you need it and pda or smart phone usage.
Now that you have some ideas, go out and promote and take your branded message to the next level of success!
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Larry Wilson –
About the Author:
MARCO has been offering best deals on a wide range of promotional products since 1964. Some of the promotional items that we supply include Badge Holders, Drinkware, Name Badge Ribbons, Pens, Neck Wallets, lanyards and a lot more. Call now to get your free sample!
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promotional pens, custom pens, custom printed pens, customized pens, logo pens, promotional logo pens
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MARCO has been offering best deals on a wide range of promotional products since 1964. Some of the promotional items that we supply include Badge Holders, Drinkware, Name Badge Ribbons, Pens, Neck Wallets, lanyards and a lot more. Call now to get your free sample!